Our experience
If you read our “About” page, you know a little about me. But for you newbies, my name is Kacie McDaniel. Two things you need to know about me. I’m a Jesus girl and an Amarillo girl. Two thing I love! I am passionate about business, especially business in the Texas panhandle! Let’s be real, the panhandle has its downfalls (read: crazy weather) but we also have so much good. Amazing people, great businesses, and a small town feel.
I graduated from West Texas A&M in 2016 with my MBA. I always knew I was passionate about the backend part of business. I love doing the behind the scenes work. So, business solutions consulting is where I landed. If you are looking for a marketing agency in Amarillo or business solutions in general, you have come to the right place.
SOCIAL MEDIA MARKETING
I was lucky enough to start my first business at the age of 23. Panhandle Charm Weddings & Events has been a success since 2014. Through this business, I have been able to learn different Marketing techniques such as social media marketing. Millennials use Facebook and Instagram to find businesses. Long gone are the days of the phone book. Today, we book the good majority of our weddings in Amarillo through Social Media Marketing. In addition to running the social media for Panhandle Charm Weddings, I also run social media for Brightstar Care of Frisco. BrightStar is a home healthcare company in the Dallas area that provides services for the elderly. Their Facebook account is used to share articles, post job listings, and gain business.
SEO
Often times, when customers don’t discover your company through social media, it comes through Google discovery. It is important to focus on SEO or Search Engine Optimizations to make sure your business is noticed. SEO is an ever changing field. If a company doesn’t have a dedicated Search Engine Optimization Manager, their discovery rate on Google can easily drop. I am a certified SEO specialist. While there isn’t a scientific method to ranking high on Google, there are methods that can help.
WEBSITE CREATION + MAINTENANCE
I love start up businesses and website creation is probably the most important part of a start up. After having created multiple websites, I am an expert! I’m happy to bring your vision to life or just tweek the website you already had! There are many important details to designing a website that tie into Search Engine Optimization practices. I don’t want you to miss out! Additionally, I am happy to maintain your website with blog posts, pricing or employment changes, etc. I know that it can be a pain to constantly have to get on and change products on your website. Let me do it for you so you can spend time doing what you are best at!
While I prefer Squarespace as a website platform, I’m happy to look into other options for your Website Creation. Every Amarillo business is different and I am dedicated to your website creation and website maintenance.
PAPER + DIGITAL CONTENT
Can you say Business Cards? I love designing them! It’s a small thing that showcases your business and style! Business Cards are easy to carry around and pass out for networking! Check out the business tab to see some examples of designs we have put together for local businesses. BTW, we designed those business cards for Roam Photo and can partner with her to get great photo content of your business for marketing material. But while I’m designing for you, let me more for your business!
Posters
Gift Certificates
Letterheads
Product Tags
Stickers
Invitations
SMALL BUSINESS BOOKKEEPING
I know, I’ve owned a business. It cost an arm and a leg to take your taxes to the accountant without preparing them first. I can take your annual expenses and categorize them to prepare them for your accountant. We can even help you plan out a budget for your start up business. You shouldn’t have to take days at a time off to categorize your expenses right before tax season. Keep working and let me handle it.
BUSINESS BRANDING KITS
I gear these branding kits to start up businesses. As a startup, you want your business to look professional and put together. A lot of that comes from your branding. A uniform branding strategy will help your company portray the right image. This starts with logo design and company colors. Your brand will be much easier to recognize across multiple platforms (social media, website, google search) if everything looks the same.
However, even if you are an established company who is looking for a refresh, this can help you portray that same image with a brand new logo.
All of these packages are customizable to fit your companies needs. If your company is looking for marketing in Amarillo, I want to talk with you and come up with a strategy and solutions to fit the unique factors that is holding your company back from true success. Multiple packages can be combined or we can start smaller. I am happy to work on a monthly, annual or one time basis.
